Blue Nile

 

Stealth Mode. An interactive brand activation to conceal your intentions

Keeping your diamond-shopping secret can be complicated—you don't want to ruin the surprise with a flagrant diamond website on your screen. The Solution? Stealthy but not-so-stealthy shadow companies that appear as general 'men's interest' sites, but are actually re-skinned sections of Blue Nile, the world's leading online diamond jeweler.

Check it out here:

 
The website let's you customize your Stealth Mode to disguise your site as three different online experiences that look like men's interest sties.

The website let's you customize your Stealth Mode to disguise your site as three different online experiences that look like men's interest sties.

 
With the site in Stealth Mode you can still shop for a ring which each section cleverly disguised.

With the site in Stealth Mode you can still shop for a ring which each section cleverly disguised.

 
 
 

Credits to a fantastic team here that included Adam Bailey as CD, Chris Campbell as ACD, Shararth Vergese as copywriter and Brian Bosworth as AD.