A government campaign to increase commercial film production to the State of Washington. With no allocation for a media spend, the strategy was unique in reaching our audience by creating work that was strong enough to be featured in the press our target actually consumed. From the New York Times to Creativity, the media promoted the work simply because it was interesting content to publish. This is a good example of truly understanding the challenges of a problem and finding a bespoke solution. A good idea is holistic.

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Press:

New York Times

 

ECD: Jim Haven

Creative Director: Steven Cullen

Senior Art Director: Nick Bruskewitz

Senior Copywriter: Troy Burrows

Experience Designer: Brandon Waterman

Designer: Yumiko Menikoff

Account Director: Amy Vroom

Account Coordinator: Nick Minnott