Built to work integrated brand campaign.
Dickies is the original work wear and known for their tough pants. They also happen to have been adopted by trendy folks as a fashion statement. The previous campaign chased that notion and we were brought in to make sure we were selling to the core audience again. Just your average blue collar worker
A day in the life of pants. Brand TV
A brand spot for Dickies that summed up the company’s strategic recommitment to their truth as a staple of the working class. This was part of a large digital campaign that integrated the brand message with a strong retail push.