Select TV spots.
A curated collection of some of the TV spots I’ve worked on and created. .
HP - Spectre - Anthem
This was a global spot for HP launching their Spectre series. I served as the Executive Creative Director working directly with my creative team, production team and account team throughout the entire process. The client demanded to everyone’s surprise that we shoot this on 35mm. For many of the people working on production it was the first time they had experienced the added pressure and methodical craft required from film.
Dickies - Built to Work
A brand spot for Dickies campaign Built to Work. I served as the Executive Creative Director. My role was to guide work internally and make sure the client was making productive decisions throughout the process along with the creative director and creative team. I was present on the shoot and throughout the editorial process.
Sierra Mist Ruby Splash - Aztecs
This spot launched a new limited edition grapefruit flavor for Sierra Mist. The campaign was called liquid sunshine and was part of an integrated approach. My role on this shoot was Executive Creative Director and It was one of two spots on this production. The creative team consisted of an associate creative director, a copywriter and an art director. The shoot was on location in the foothills outside Mexico City and was a logistically challenging production due to large numbers of talent from London, LA and locally. The production team was a blended crew from London, Mexico City and LA as well. Additionally, Pepsi had an internally embedded executive producer as well as senior executives present at all times which added complexity but was necessary for success.
Pacifico - Sad Hurts
This is my favorite commercial I’ve created so far. It started a 9 year campaign of around 30 lo-fi Super 8mm films shot all over Mexico. I wrote, directed, cast , shot and produced this spot with the intent to make it feel different than any beer commercial could be and do so authentically. Based on the idea that Pacifico came all the way from Mexico, just to take you back.
Role: ECD, Writer, Creative Director, Director, Director of photography, Producer, everything.
Expedia - Points Blackout
A campaign for Expedia’s rewards program where Expedia points, unlike most other airline and hotel points, can be used unconditionally without black out dates. I served as Executive Creative Director and I was on set for the production. The creative team consisted of an associate creative director, copywriter and art director.
HBO - Big Love - Polygarol
One of two spots that promoted HBO’s Big Love by demonstrating to people what life is like in that community via “advertising.” I served as Executive Creative Director and writer along with two additional creatives on concepts and production.
Amazon prime photos - Saxophone
A budget challenged production for Prime Photos at its inception. The campaign was designed to make customers aware of the unlimited photo storage that came along with their Prime membership. The spot showed how Prime enabled the triumph of the everyday hero, or in this case heroic family members by saving memories silently. I served as ECD overseeing the creative and production teams.
Venezuela - Hugo's Fantasy - Fired Up
These spots were part of a satirical underground campaign for the opposition party in Venezuela. To point out how disconnected Hugo’s priorities were from the everyday issues facing his people, this campaign took his penchant for telling tall tales and amplified it. This was inspired by the fact that Hugo Chavez’s policies and statements were so bizarre they seemed made up. We showed how Hugo’s world and the world that actually exists were entirely different places.
I served as Executive Creative Director on this extremely complex effort. I interfaced with a D.C. public affairs group and a board of Venezuelans supporting the candidate Enrique Caprilles. We had to study Hugo Chavez both as the man and the policy maker. All of the work was created by myself and my team. We brought in a Venezuelan creative to help work out cultural nuances in the story line and provide proper native translation. These are the English versions we produced for our reel once the embargo was lifted.
PBA - Finish Work
A low budget production for the PBA on ESPN. Part of a campaign designed to bring a new POV to bowling in a fun way. Randy was our professional bowling instructor to promote the craft involved in the sport for ESPN.
PBA - Follow Through Advice
Randy is back as the professional bowling instructor to promote the craft involved in the sport for ESPN.
PBA - Oil Patterns
Just more of Randy.
Double Down Casino - Big Intro
This was the lead spot from a group of 4 spots introducing a video game called Double Down Casino. It featured all the Vegas games and our target audience loved Vegas so we put together this elaborate spot in Prague working with Megaforce, the directorial team from Paris. I served as the ECD working closely with a creative director who managed this very complex production.
A spot for the weird and cool VehiCross from my early years. I was the copywriter who created the spot, chose the director, casting, wardrobe, you know, the usual stuff a copywriter does along with an art director. The director was Erich Joiner of Tool who had just directed my Super Bowl Porsche spot launching the Boxster. My direct report was the agency founder and ECD Jeff Goodby.
Sierra Mist Ruby Splash - Rainbow
The second in the liquid sunshine series where we explored the boundaries of quirky.
SBC - Hangglider
The first broadcast for the new launch of Starbuck’s lower-end brand Seattle’s Best Coffee bringing to life the brand narrative of “Bright Spots Everywhere.” This was just one tactic in a total brand overhaul where I served as Co-ECD and helped to manage a cross-disciplinary team of about 25 in design, advertising, digital and production.
Truvia® - Kitchen-HD
A little animated piece where we try to tell the Truvia story in a vernacular people who use sweeteners understand, pink, yellow and blue packets. I was the ECD on this and worked with an ACD and an art director.
Museum of Glass - Shatter sessions
I like showing this because it’s a good example of an interesting spot that sets up an experience and was produced for less than $10K. I oversaw this as ECD . Our team was working closely with the director and production company to come up with a sonic box that created the wavelengths to shatter this glass. By the way, the finer the crystal, the easier it is.
Venezuela - Hugo's Fantasies - Nap Time
The second spot in a series of four spots hyperbolizing life in Venezuela as a direct result of Chavez’s questionable policies. Nap Time satirized the frequent black outs that had become common place due to appropriation policies.
My role as ECD was of course the same for this execution.
Double Down Casino - Employee of the month
A 15 second spot for Double Down.
Expedia Terms & Conditions
Second spot in a campaign for Expedia’s rewards program when their points can be used unconditionally without terms and conditions.
BlueNile - Scare
This was part of a campaign launched right ahead of prime engagement ring shopping times trying to remind people of the ease of doing so away from the weirdness of a jewelry store.