At Creature, most of the stuff we did for Jansport was pretty non-traditional and were often experiences. This is kind of where I really am into problem solving and getting scrappy. We made the Bonfire Sessions which were secret concerts. We created a contest where a group of people got to throw a party on Jansport's dime if they submitted the coolest idea. My favorite maybe was at Bonaroo where encouraged festival goers to create art of backpack canvas, track it online and find out what it became later in backpack form. What was common to all of these experiences is that we used them to gather all of our photography and video content for each year at these events. So, part event, part social media engagement, part product "taste testing" and also part production. I like it when you don't have enough money to do anything but figure out how to get it all done. The results end up producing new work and new ways to work.
Jansport - Art Canvas
Jansport - 500 Pine
A party recreating a long demolished quirky neighborhood becomes a photo shoot.
Jansport - Bonfire Sessions.