Account Moving Day - Experiential Activation to move your checking account to Umpqua.
Getting someone to switch banks isn’t super easy and normally not very fun. But Umpqua is not a normal bank and they created a simple way to change bank accounts with a switch kit. So we Umpquatized the concept of moving banks. In malls we placed switch kit vending machines for a refreshing change of bank. And we created bank account moving trucks that were on occasion parked across from their competitors.
Mailer and brochure with bubble wrap to prevent damage of course.