Tequila Don Gato

Do you like to have cool times?

Creative direction, brand strategy, story direction, creative strategy, communications direction, activation, brand writing, crazy cool weird stuff.

Don Gato is a tequila created by the eponymous former lucha libre cult hero. As a long time fan of this legend, actor and director Danny McBride camped out down in Jalisco to capture Don Gato’s story in a series of films and journal entries and shared it with the world.

Or at least that’s how the brand comes to life. In reality the only thing authentic is the tequila. Danny and his team at Roughhouse Pictures who’ve produced HBO shows like The Righteous Gemstones and Eastbound and Down created the character and story and Danny made sure the tequila was good. Sandstrom design created the identity. But there wasn’t anyone who knew how all the random pieces fit together in a way that could be symbiotic, do what they needed to do and fit into the story. That’s where I came in.

This of course is a velvet painting of Don Gato when he was a professional wrestler. Danny Mcbride grew up with a copy of this on his bedroom wall. Or maybe we had it commissioned as merch on the website?

Teaser video was created to make you wonder if this is a new series or tequila or who knows.

Lots of great merch. Look for more soon.