A brand creation project

Western Standard is a new brand from Constellation Brands. Working with Sandstrom Partners I created the name, brand narrative and brought its voice to life on the packaging and various identity pieces. We worked hard to make sure the personality could come through where ever possible. From inside the bottle caps, to the bottom of the six-pack we took every opportunity we could to broadcast the Western Standard point of view. The amazing group at Sandstrom designed and produced all of the work. Western Standard is slowly rolling out in several states on the West coast.

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Credits: Sandstrom Partners. Designers: Scott Pridgen, Molly Kennedy Darling